Privacy Policy

All About Your Brand LLC ("the Company," "we," "us," or "our") produces brand intelligence reports by collecting and analyzing publicly available information about brands and their products from online marketplaces and other public sources. This Privacy Policy explains what information we collect and process to create those reports, how and why we use it, the parties to whom we disclose it and the method of that disclosure, and the security practices we use to safeguard it.

It applies to our website at allaboutyourbrand.com and to the research and reporting service we provide. It should be read together with our Legal & Disclaimer and Refund & Cancellation Policy. By using our website or ordering a report, you acknowledge the practices described here.

We collect three categories of information:

(a) Publicly available marketplace and brand data — the core of our service. To research a brand, we gather information that is already published openly on the internet, including on Amazon, Walmart, and other e-commerce marketplaces, retailer sites, and brand or manufacturer pages. This may include product listings, titles, and descriptions; prices, discounts, and availability; product categories and specifications; seller, brand, and manufacturer identifiers; star ratings and review counts; and the publicly posted text of customer reviews together with the public display names or handles attached to them. Where such publicly posted content includes personal data (for example, a reviewer's public display name and the words of their review), we collect it only as and where it already appears in public, and we use it solely to analyze sentiment and market positioning for the report. We do not attempt to de-anonymize reviewers, contact them, or combine this data to build profiles of individuals.

(b) Information you provide to us. When you request a report we collect the name, brand name, and email address you submit through our form, along with any correspondence you send us. If you purchase a report or subscription, payment is processed by our payment provider (Stripe); we receive confirmation of payment and limited transaction details but do not collect or store your full card number.

(c) Information collected automatically. When you visit our website, our hosting and infrastructure providers automatically process standard technical data such as IP address, browser type, and request logs for security, reliability, and abuse prevention. Our pages load web fonts from a third-party provider, which may receive your IP address as part of serving those fonts.

The brand and product data in our reports is obtained from publicly accessible sources — third-party e-commerce listings, marketplaces, retailer and brand websites, and other openly available materials — as well as from information you or the brand provide to us. We do not purchase personal data from data brokers, and we do not collect information from private accounts, logged-in areas, or any source that is not publicly accessible.

We use the information described above to:

• research, compile, and analyze publicly available data to produce brand intelligence reports covering pricing benchmarks, customer sentiment, and competitive positioning;
• prepare and deliver the resulting report to the customer who ordered it;
• operate, secure, and improve our website and service, and prevent fraud and abuse;
• process payments and manage subscriptions; and
• respond to your inquiries and communicate with you about your request or order.

Where required by applicable law (including the EU/UK GDPR), our lawful bases for processing are: our legitimate interests in conducting market research from public sources and operating our business; performance of a contract with you to deliver a report you ordered; consent where you have provided it; and compliance with legal obligations. We do not use this data for automated decision-making that produces legal or similarly significant effects on individuals, and we do not use publicly sourced review data to target or profile the individuals who wrote those reviews.

The report. The brand intelligence report — which presents aggregated and analyzed information drawn from the public sources described above — is disclosed only to the customer who ordered it. The method of disclosure is electronic: the report is delivered as a PDF document sent to, or made available for download by, the email address the customer provides. We do not publish reports openly or distribute a customer's report to anyone other than that customer, except as required by law.

Service providers. We share limited information with trusted third parties who process it on our behalf and under contract, only as needed to run our service:

• Hosting and email infrastructure (Cloudflare) — to serve our website and to transmit report-request and delivery emails;
• Payment processing (Stripe) — to take payment and manage subscriptions; and
• Web font delivery (Google Fonts) — which may receive your IP address when serving fonts to your browser.

Legal and corporate. We may disclose information where required to comply with applicable law, regulation, legal process, or an enforceable governmental request, or to establish, exercise, or defend legal claims, or to protect the rights, property, or safety of the Company, our customers, or others. If we are involved in a merger, acquisition, or sale of assets, information may be transferred as part of that transaction, subject to this Policy.

We do not sell your personal information, and we do not share it with third parties for their own independent marketing.

We maintain administrative, technical, and organizational measures designed to protect the information we hold against unauthorized access, disclosure, alteration, or destruction. These include:

• Encryption in transit: our website and form submissions are served over HTTPS/TLS, and reports are transmitted electronically over secured channels;
• Reputable processors: we rely on established providers (Cloudflare, Stripe) that maintain their own industry-standard security and compliance programs, and payment card data is handled directly by our PCI-compliant payment provider rather than stored by us;
• Access controls and data minimization: access to customer information is limited to those who need it to perform the service, and we collect only the data necessary to research and deliver a report;
• Retention limits: we keep information only for as long as needed to provide the service, support customers, and meet legal, accounting, or reporting obligations, after which it is deleted or anonymized.

No method of transmission or storage is completely secure, and we cannot guarantee absolute security; however, we work to protect your information and to address security incidents promptly and in accordance with applicable law.

We retain report-request details and delivered reports for the period necessary to provide and support the service and to comply with legal and financial obligations, and we retain publicly sourced research data only as long as needed to prepare, deliver, and support the relevant report. When information is no longer needed, we delete or anonymize it.

Depending on where you live, you may have rights under laws such as the EU and UK General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA/CPRA), including the right to access, correct, delete, or restrict the processing of your personal data, to object to processing based on legitimate interests, to data portability, and to withdraw consent. California residents have the right to know, delete, and opt out of "sale" or "sharing" of personal information (which we do not do) and not to be discriminated against for exercising these rights.

If your personal data appears in publicly posted content we have processed for a report (for example, a public review) and you wish to request access to or deletion of that data, you may contact us using the details below and we will respond as required by applicable law. To exercise any right, email us at [email protected]; we may need to verify your identity before acting on a request.

We operate globally, and the information we process may be transferred to and processed in countries other than the one in which you reside, including the United States. Where such transfers involve personal data protected by the GDPR or similar laws, we rely on appropriate safeguards (such as our service providers' Standard Contractual Clauses) as required by law.

Our service is intended for businesses and is not directed to children. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

We may update this Privacy Policy from time to time. The current version is always available on this page, and the "Effective" date above indicates when it was last revised. Material changes will be reflected here; your continued use of our website or service after a change constitutes acceptance of the updated Policy.

For questions about this Privacy Policy or about how we handle information, or to exercise a privacy right, contact us at [email protected].